True religion brand biography

  • What is the meaning of true religion brand
  • True religion jeans

    • Acon Investments, L.L.C., a US international private equity investment firm, and its affiliates have acquired a controlling stake in True Religion, a lifestyle, apparel and accessory brand known for its unique designs and iconic premium stitching.




    True Religion was founded in by Jeffrey Lubell, and has always been embraced by athletes, musicians, artists and loyal customers globally.




    Today, True Religion is an omnichannel retailer, selling to more than 50 branded retail locations and many longstanding wholesale partners.




    The transaction is supported by both new and continuing limited partners of Acon, including its strategic partner, SB Capital Partners, LLC, a Schottenstein affiliate and established investor in apparel and retail.




    Together, Acon and SB will utilize their combined resources and sector expertise to accelerate True Religion’s further growth, broaden its geographic reach, and continue the diversification of its product offerings.




    “Our partnership with Acon and SB represents an exciting new chapter for True Religion,” commented Michael Buckley, CEO and significant minority shareholder of the premium jeans company.




    “With their expertise and resources, we are poised to enhance our digital and retail capabilities, accelerate our international growth, and continue innovating our apparel offering. We look forward to working together as we bring True Religion’s bold, authentic style to even more consumers around the world,” he added.




    “True Religion has built a unique and powerful brand with a loyal customer base and a deep connection to its core values of authenticity, quality and self-expression. Our partnership with SB will provide valuable additional resources essential to unlocking the company’s full potential,” added Suma Kulkarni, managing partner, Acon.




    “We are excited to collaborate with the talented team at True Religion, an iconic brand with

    “Fake Trues, that’s that sh*t I don’t like,” Chief Keef rapped on his breakout hit, “I Don’t Like.” His brand has been synonymous with True Religion from the jump. As the iconic denim brand regained its footing in hip-hop, Chief Keef helped re-introduce them as a staple. Sure, True Religion locked in its legacy in the rap rockstar era, thanks to Jim Jones, but it was Chief Keef who made it fly for the youth coming into the s.

    Over a decade later, Chief Keef and True Religion have joined forces for their second collaboration. Under the Chicago rapper’s brand, Bad Weather, they launched a capsule collection that fuses their distinct styles harmoniously. So, with that in mind, it’s worth reflecting on Chief Keef’s relationship with the legendary denim brand. 

    Read More: Lil Yachty & Chief Keef In "Say Ya Grace" Music Video From Lyrical Lemonade: Watch

    Planting A Seed For The True Religion Collaboration

    References to True Religion have been scattered across Chief Keef’s catalog, from songs like “I Don’t Like,” and, of course, "True Religion Fein." The latter, featuring ​​Yale Lucciani, made it abundantly clear that his appreciation for True Religion became an obsession. “True Religion Fein” appeared on Back From The Dead and on the cover, the rapper donned the brand’s clothing blatantly.

    “I made that one when I had finally got some money, some chedda cheese,” he told Complex in about “True Religion Fein.” “I used to go buy all True Religion with all my money. I’d just buy all the True Religion jeans, True Religion shirts. I used to even buy the True Religion girl’s shirts sometimes because they were so hard. I used to just buy so much True Religion I decided I should make a song.”

    The brand wasn’t necessarily a staple in Chicago fashion at the time but it definitely spoke to the local hustlers in the city. “You’d see the fly girls wearing it. You’d see the fly boys wearing it. Not too many people had it in Chicago, but I don’t know.

      True religion brand biography


    True Religion

    American clothing company

    For other uses, see True Religion (disambiguation).

    True Religion Brand Jeans is an American clothing company established in by Jeff Lubell and fashion designer Kym Gold and is based in Vernon, California.

    Overview

    True Religion brand designer jeans are manufactured from premium denim. They also make designer clothing, some of which is made in the United States. In , True Religion was sold in about boutiques and specialty stores in 50 countries on six continents. In May , the company owned 50 retail stores in 30 countries.

    History

    Unusually, the brand began with the production of about 14, pairs of jeans, being, the co-founder Lubell has remarked, contrary to the typical business model, in which "you make a sample line, go to market, get orders, and ship your production." The company adopted a business model in which everything was outsourced, depending on contractors "to do everything."

    Its flagship store opened in , in Manhattan Beach, California. True Religion products are also sold at major department stores, including Von Maur, Nordstrom, Bloomingdales, Saks Fifth Avenue.

    In November , the company's former president Michael Buckley was appointed CEO, returning to aid in recovery from bankruptcy. Subsequently, Buckley re-hired designer Zihaad Wells as creative director, who had, in late , resigned from Levi's in Europe to join True Religion, also at Buckley's request.

    Following two bankruptcy filings, in and , the brand closed some stores. The company appeared to rebound in , with sales topping $ million.

    acquisition by Towerbrook

    True Religion was purchased by TowerBrook Capital Partners on May 10, The acquisition provided shareholders a 52% premium to True Religion's share price on October 9, The stock had fallen 40% in up to O

  • Why is true religion so cheap now

    • True Religion Jeans - Designer Biography

    True Religion was founded in by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built the brand based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic. The brand offers a wide range of styles in nearly every category and embraces the motto: "It’s all about the fit." True Religion clothing is made for and by people who don't follow trends, they set them. The story of how True Religion came to be is a uniquely American tale. As a teenager growing up in New York, Lubell would bleach bell-bottoms and embellish his favorite pairs of jeans with leather and denim patches when they became ripped and worn. He also drew album covers on jackets and added hand-embroidered finishes. "This is where my denim journey began," he says.  Lubell bet everything on his vision as a designer and entrepreneur. This marked a new era for the innovator, who started True Religion at the sewing machine. He established trendsetting elements such as thicker threads in a multitude of colors, lock seams and customization of oversized hardware in a variety of novelty styles for both men and women. As for the name? "There's only one real religion and that's people," says Lubell. "And all the people in the world wear jeans. Our emphasis is on fit, quality and style and the inspiration to make men and women look and feel good in their jeans." Lubell's faith in his new company was tested early on. He determinedly won over a skeptical buyer to have his first order placed at an L.A.-based specialty store. He also gifted pairs to the sales staff, knowing that his now signature creations looked better on a body than on a shelf. The remaining pairs sold out within two days, and True Religion had found its believers. Having launched with denim offerings for both men and women, it was the undeniable great fit, style and comfort that eventually won over the population. The je