Mediamorphosis theory by roger fidler biography

How fast can new things become known as “common”?

Mediamorphosis gave us a new understanding about the transformation of technology and howit affects the cultural changes in the society. According to Roger Fidler, an internationally recognized new media pioneer and visionary, in his book “Mediamorphosis: Understanding New Media”, “Mediamorphosis is not so much a theory as it is a unified way of thinking about the technological evolution of communication media.” Moreover its process needs an integrated knowledge of human communications and the historic patterns of change within the overall system. New media (a form of mass communications using digital technologies such as the Internet) do not arise spontaneously and independently – they emerge gradually from the metamorphosis of old media hence the coined term Media-morphosis.

All the kinds of communication are intricately constructed into the structure of the human communication system and it cannot exist independently from one another in our culture. As new forms surface and develops, it influences, over time and to different degrees, the development of every existing form. The norm have been coevolution and coexistence, rather than sequential evolution and replacement. In the following example, we will see how history dictates that the old and the new will coexist, rather than the old one dying:

Radio. In the post-World War II era, Media experts predicted that amplitude modulation or AM radio would be most significant and profitable form of mass communication, they even saw no threats to radio. Yet, by the early 1950s, they revised their statements declaring that radio is in fact in the verge of extinction. However, this medium did not die but it metamorphosed into a new form of mass media – the frequency modulation or FM radio.

Television. Several media analysts predicted that television will soon undergo coevolution and metamorphosis – well, it did. According to them, viewers will be abl

JOURNAL OF WORLD SCIENCE https://jws.rivierapublishing.id/index.php/jws Volume 2 No. 9 September 2023 P-ISSN: 2828-8726 E-ISSN: 2828-9307 MEDIAMORPHOSIS: A SYSTEMATIC LITERATURE REVIEW Anastasia Winanti1, Jaka Anindita2, Irwansyah3 Postgraduate Department of Communication Science, Faculty of Social and Political Sciences, University of Indonesia, Jakarta, Indonesia anastasia.winanti@ui.ac.id1, jakaanindita@gmail.com2, ironesyah@gmail.com3 ABSTRACT Mediamorphosis took place long before this term was conceptualized, and it continues to evolve with the development of communication and information technology. Based on a systematic literature review of selected articles, it is known that media metamorphosis has led to adaptation, updates, and innovations in research methodology, digital media development, communication message packaging, and the mechanisms related to media. Based on previous research, the concept of mediamorphosis provides a broad space for indepth interdisciplinary studies on technology-mediated communication and its impact on human transformation. The review also suggests that mediamorphosis presents both challenges and opportunities for media practitioners, requiring a focus on ethics, the humanization of media, and critical thinking skills. Further research is needed to explore the impact of mediamorphosis on society and to develop strategies for navigating the evolving media landscape. Keywords: mediamorphosis, digital technology, communication, new media. Corresponding Author: Anastasia Winanti E-mail: anastasia.winanti@ui.ac.id INTRODUCTION Mediamorphosis by Roger Fidler describes the changes that occur in media production, distribution, and consumption. According to Fidler, these changes reflect changes in the broader structure of modern society, which uses new electronic technologies that change how we think about media and information. He identified six principles of mediamorphosis, namely the

The advent of the Internet is arguably the biggest game changer in communication since the invention of broadcasting, both via television and radio (Severin & Tankard, 2001, p. 366). In just the past decade alone both software and hardware technology advances have changed the way the world connects at a blistering pace and birthing cyber communication.

What is cyber communication?

Cyber communication, or digital communications is a broad term applied to communication facilitated by the Internet but also multimedia advances such as CD-ROMs, flash storage, high definition broadcasting and more (Severin & Tankard, 2001, pgs. 366-370).

James Chesebro and Dale Bertelsen argue that all communication technologies break into two categories.

In all, telecommunications and interactive technologies characterize the two dominant types of communication technologies … we suspect that these two forms are undergoing transformations in which they increasingly affect one another (1996, p. 136).

 Indeed, the two kinds of technology Chesebro and Bertelsen account for are affecting one another in profound ways creating the concept of cyber communication, a smaller subset of digital communication, specifically focused on interactivity and the Internet.

Defining cyber communications starts with an understanding of what cyber space is, the virtual realm that the word cyber, in cyber communications, relates to.  In 1992 Michael Benedikt defined cyberspace as

The globally networked, computer sustained, computer accessed, and computer generated, multidimensional, artificial, or virtual reality. In this reality, to which every computer is a window, seen or heard objects are neither physical no, necessarily, representations of physical objects but are, rather, in form, character and action, made up of data, of pure information (pgs. 122-123).

The term cyberspace was born from authors of science fiction.  Many researchers of c

E&P Staff